I have been an avid reader of the print media for many many years. To put it simply, not a day goes by for me without me reading at least 4 daily newspapers. The media is a very powerful machine and has a big influence on the way readers perceive events/incidents/current issues that are reported by them ( Media ), so much so that some of us may totally believe views that have been reported in the media with out questioning motives behind the articles.

 Is the media 100% unbiased ?  Are there elements in the media houses that make use of the media to further certain aims and change the readers perceptions on certain issues ?  Are the "spin doctors" of certain organisations so influential that they can so easily influence the way news is reported by journalists ?

Join me as I focus on issues related to the coverage of South Africas General Election, 2009.